Verb Technology Rebrands as TON Strategy Co. Following $558M Toncoin Treasury Initiative

Verb Technology, trading on Nasdaq as VERB, has raised $558 million via a private placement led by Kingsway Capital, with participation from more than 110 institutional and crypto investors. The capital will primarily establish a Toncoin ($TON) treasury, positioning the company as the first publicly traded entity focused on $TON reserves.

The rebrand to TON Strategy Co. (TSC) highlights a strategic shift toward accumulating and staking $TON—the native token of The Open Network, which is closely tied to Telegram. Existing operations will continue alongside the new treasury model, designed to leverage staking rewards and long-term asset appreciation.

Key investors include Blockchain.com, Vy Capital, and Pantera, reflecting strong institutional confidence in the Toncoin ecosystem. The placement priced shares at $9.51, matching VERB's closing price on August 1.